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Do You Want to Learn:
- The most effective law firm business growth strategies?
- How to attract truckload of new clients?
- How to increase the volume per transaction from each client?
- How to increase the frequency with which those clients buy from you?
What Our Customers Say
Dear Friend,
Think about this question:
How many law firms do you have in your town?
What about these questions:
How many television channels do you have?
Have many of them have you been able to watch?
Even the couch potato has not succeeded in breaking The Guinness World Records for watching all the channels on his/her television.
Try This!
If you are home reading this letter, try this experiment, go into your TV guide and check the amount of channels you have.
Set yourself the goal of watching all them and see how long it would take you to watch them all – not in your entire lifetime.
I will await your experiment report!
Today we are all faced with the of paradox choice. We have access to more information, services and products than we will need for our entire lives.
This paradox of choice once viewed as positive has now become a hindrance to our progress. Many people overwhelmed with so much choice have frozen.
Instead of choosing to exercise their rights to choose, they choose inaction.
What does this mean for you and your firm?
It means that it is becoming increasingly difficult to market your services. Cost aside, you are going to be ferociously competing for the scarce attention of people under constant bombardment from all angles.
In this attention deficit age, capturing a fraction of the attention of your target market will determine your success or failure as a business.
Without clients, you do not have a business. To have clients, you need the attention of your target market.
So how can you capture the attention of your target market in order to be able to sell to them?
The answer is in The Law Firm Business Growth Blueprint: The Three Step Formula for Growing a Law Firm.
Click on this ‘Order Now’ button to order your physical product $37.00
Click on this “Order Now” button to gain immediate access to your electronic copy $17.00
Click on this ‘Order Now’ button to order your physical product and electronic copy $37.00
There are three ways of growing a law firm:
- Generating new clients
- Increasing the volume per transaction of each client
- Increasing the frequency with which those clients buy
Generating new clients is also a three step process:
- Crafting an effective marketing message
- Identifying your target market
- Selecting the right media through which to channel your marketing message
What is a marketing message?
Your marketing message is your USP and your offer.
Your USP is the experience your clients enjoy when they interact with your firm and the reason for the existence of your firm.
Your offer is the enticement you give people to come to your firm instead of that of your competitor.
How do you craft an effective marketing message?
The answer is in The Law Firm Business Growth Blueprint: The Three Step Formula for Growing a Law Firm. In it we walk you through a step by step process for creating your USP and clearly articulating your reason for existence.
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Click on this ‘Order Now’ button to order your physical product and electronic copy $37.00
As a small or medium size law firm, you do not have the marketing resources of a large firm. Those guys can afford to sell to the great unwashed masses. For you and I the little guys, marketing on shoestring budget, we need to deploy our mega marketing resources wisely.
To ensure you reach the maximum amount of people with your marketing message with the least amount of resources, you need to effectively select your target market.
Effective target market selection is the second step in the customer generation process. In The Law Firm Business Growth Blueprint: The Three Step Formula for Growing a Law Firm, we provide you the most effective client selection strategies.
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Click on this ‘Order Now’ button to order your physical product and electronic copy $37.00
When there is the Message to Market match, the third step in the client generation process is selecting the right media through which to channel your marketing message.
Most law firms marketing campaigns fail because when law firms make the decision to engage in marketing, the first thing they do is go directly to the media. Sticking ad in the Yellow Page, newspapers or radio.
Effective law firm marketing campaign must start first and foremost with the creation of a marketing message. After creating the marketing message, you move to target market identification. It is only after you have gone through those two processes that you will be in the position to make an informed decision about where to place your marketing message.
In The Law Firm Business Growth Blueprint: The Three Step Formula for Growing a Law Firm, we show you which criterion to use for selecting the right media to channel your message.
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Click on this ‘Order Now’ button to order your physical product and electronic copy $37.00
Increasing the volume per transaction of each client
In a study conducted on buying behaviour, it was discovered that 50% of people buy from vendors they already have a relationship with, 35% buy through recommendation from family and friends and 15% buy from vendor who contact them cold.
What does this information mean for your firm?
It means 85% of your market is your current client list. While client acquisition is great for law firm growth, client retention is where the money is.
You make money from frontend (initial) sales, however, it is backend (repeat) sales that make you wealthy.
Numerous research have shown that 30% of people will buy if offered something extra at the point of sales. 80% of consumers never search for a new vendor as long as they are satisfied with their current vendor.
However, as we all know, people like to buy but they don’t like being sold. Therefore, selling to your current clients list requires a specific strategy.
Done well it can make you wealthy, done badly it will irritate them.
In The Law Firm Business Growth Blueprint: The Three Step Formula for Growing a Law Firm, we show you how to carefully navigate the fine line between good customer services that results in increased sales and customer irritation strategy.
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Click on this ‘Order Now’ button to order your physical product and electronic copy $37.00
Increasing the frequency with which those clients buy
There are seven steps for increasing the frequency with which your current clients will buy from your firm:
- Developing a customer database
- Growing your network
- Developing your service guidelines
- Beginning the relationship right from the start
- Programming for referral from the beginning
- Acknowledging and rewarding referral
- Reciprocity
In the third module of The Law Firm Business Growth Blueprint: The Three Step Formula for Growing a Law Firm, we walk you through the seven steps process using several examples to show you how to implement them in your firm in order to increase the frequency with which your clients buy from your firm.
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Click on this ‘Order Now’ button to order your physical product and electronic copy $37.00
Why Is Your Marketing Campaigns Failing?
Up to 95% of law firm marketing campaigns fail. There are several reasons why many small law firms marketing campaigns fail, one of which is the marketing strategies adapted by those firms. Their marketing campaigns do not fail because the market does not want their services, their campaigns fail as a result of employing the wrong marketing strategy.
In The Law Firm Business Growth Blueprint: The Three Step Formula for Growing a Law Firm, we point out those wrong marketing strategies and show you how to avoid them and reveal the best marketing strategies for your firm.
Marketing is psychology and mathematics
Everyone no matter how rational they claim to be, buy emotionally and justify their decision logically. This is why the three elements every marketing campaign needs to succeed are:
- Star
- Story
- Solution
How do you infuse these elements into your firm’s marketing campaigns to ensure they are as effective as the most successful marketing campaigns?
The answer is in The Law Firm Business Growth Blueprint: The Three Step Formula for Growing a Law Firm.
Click on this ‘Order Now’ button to order your physical product $37.00
Click on this “Order Now” button to gain immediate access to your electronic copy $17.00
Click on this ‘Order Now’ button to order your physical product and electronic copy $37.00
Successful Marketing is About Numbers
Marketing is also mathematics. Most law firms fail because the entrepreneur lawyers do not know their numbers. In the same token, most law firm marketing fail because the firms lack the ability to calculate their marketing return on investment.
What get measured gets done. You cannot determine the success or failure of a marketing campaign if you lack the ability to measure the return on investment.
- The question is how do you measure your marketing return on investment?
- What numbers should you calculate?
- How should you calculate those numbers?
The answer to these and other questions are in The Law Firm Business Growth Blueprint: The Three Step Formula for Growing a Law Firm.
Click on this ‘Order Now’ button to order your physical product $37.00
Click on this “Order Now” button to gain immediate access to your electronic copy $17.00
Click on this ‘Order Now’ button to order your physical product and electronic copy $37.00
Test Test Test
Finally, you need to test your marketing campaign for effectiveness.
It is better to fail small and course correct along the way than rollout an expensive marketing campaign with disastrous result.
- How can you test your marketing campaign before rolling it out?
- What tools can you use to get feedback in just an hour?
- What should you test?
The answer to these questions is in The Law Firm Business Growth Blueprint: The Three Step Formula for Growing a Law Firm.
Click on this ‘Order Now’ button to order your physical product $37.00
Click on this “Order Now” button to gain immediate access to your electronic copy $17.00
Click on this ‘Order Now’ button to order your physical product and electronic copy $37.00
The package contains:
- DVD
- Audio CD
- Notebook of information on the DVD and audio and some exercise to test your understanding of the material.
Click on this ‘Order Now’ button to order your physical product $37.00
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Click on this ‘Order Now’ button to order your physical product and electronic copy $37.00
Bonus
When you buy The Law Firm Business Growth Blueprint: The Three Step Formula for Growing a Law Firm, you will receive a FREE e-copy of my bestselling book: How to Effectively Market and Manage a Law Firm
A FREE 45 minutes marketing and business growth consultation with me personally worth £397.00.
The consultation can be done face to face or through Skype.
We are professionals, we stand behind our products. We do not complain, we do not explain. The buck stops with us.
This is a 100% money back guarantee product for an entire year.
If up to a year from the date of purchase, you feel you have not increased your profit margin as a result of the information you learnt from The Law Firm Business Growth Blueprint: The Three Step Formula for Growing a Law Firm, just return it to us for a full refund.
No question asked.
Whether you broke the seal or not just call +44 161 945 1754 or email info@theprofitexperts.co.uk with the subject line refund and we will send you a prepaid envelope in which to place the product and your full refund.
Click on this ‘Order Now’ button to order your physical product $37.00
Click on this “Order Now” button to gain immediate access to your electronic copy $17.00
Click on this ‘Order Now’ button to order your physical product and electronic copy $37.00
