Just my note of appreciation for providing such an excellent training. The clarity of your presentation demonstrates not only your understanding of marketing but also an extraordinary grasp of human behaviour and the science of persuasion. I am glad to have attended your training at this stage of my business. The lessons I learnt from you will prevent me from making the marketing mistakes most start-ups make. I am very confident that my marketing strategies will be based upon sound marketing principles
Abi Owens, Managing Director
Romeo is a brilliant consultant. From the beginning he asked thought provoking questions and he gained an in depth insight into my business. He then looked at 3 key areas of my website as to why sales weren’t converting and provided solutions. Not just that he made me re-think my goals and strategy for the business and had me look at how I was going to achieve this. Romeo really covered all areas of my business from the strategy to social media. He is a fantastic business consultant someone who will guide you through your business to achieve the best results!
A. V. Etim
Achieving a well-organized store demands a good store design and visual merchandise display. A well-organized store help shoppers appreciate the beauty of your store serving as a magnet to pull them in.
When your store design and visual merchandise display are attractive, they draw shoppers into your store. This is what I got from this book I am sure you will get the same.
Many visual merchandisers face the challenge of having to constantly find shelf space for new products coming to the market like on a daily basis.
This book gives some answers about how to handle the constant in flock of new products into the marketplace. Check it out!
This is another great book by Romeo Richards! This book helps you understand the importance of planning the best store design and layout in order to increase sales. As a retail business owner, I sometimes forget how important these aspects are to a business. This book helped to answer many of my questions and also helped in giving me new ideas.
I always felt that all I needed to do was display my goods on my shop floor and customers will enter and buy them. It never occurred to me that the act of presenting my goods to prospective customers is itself marketing.
It never even occurred to me that I had to market my goods to my customers.
So reading visual merchandise display was an eye opener for me. I now know that my sales and store profit is connected to my ability to display my goods well.
I learnt lots of new terminologies and ways of visually displaying my goods. Thanks Romeo
It is the best book so far I have read about retail stores. Believe me I have read many other books on making profit in retail but this one dealt with right points and the author suggested some strategies which seems perfectly logical to me.
For me the most important thing was the logical structure of the book. Store design followed by visual merchandise display and then loss prevention.
A. V. Etim
My biggest take away from how to make profit in retail is how to create good visual merchandise display. The more attractive a display appears, the more likely it is to attract shoppers. And the more shoppers that enter a retail store the higher the likelihood that they will buy which will result in higher profits.
The book also guided me on good design store and loss prevention strategies. I highly recommend it.
Choosing the right strategy is the most essential requirement for any retail store. In order to ensure we choose the appropriate strategy, we need the right information. This book contain the information retailers need to devise the appropriate strategy for running a profitable business.
Reaching customers through retail store and visual merchandising display are effective strategies for increasing sales. This is the lesson - I got from this book.
There are many more where this came from, it was just a glance. Truly a well written guide on making profit in retail
This is a book on retail store design, however, the core message is how to use store design to increase profit. Store design plays a major role in whether a retail store is profitable or not.
I cannot disagree with the author on this point because ever since we redesigned, incorporating some of the information I got from the store design blueprint, profit has jumped tenfold.
So I am a living witness that good store design do result in increased retail profit.
Store design blueprint was impressively written by the author. It focused not only on design store, but also on other key issues relating to store design. Key topics such as: why is it important to design your store well, how to go about designing a store and how store design result in a profitable store
Retail store design is not just about the skeleton, it is also about the right colour, material and the right lighting. It never occurred to me that I needed to use a certain type of colour is my store as it relates to the merchandise I am selling.
After reading store design blueprint, I now realized that the colour of my store matters a lot to my customers. So I have changed the colour of my store taking into account my customers. Fingers cross, hope it work the magic