Don’t take my word for it, listen to my client:
Dear Fellow Small Business Owner,
Let me ask you this question:
Why are you in business?
Seriously, why did you start your own business?
You could be working for someone else at least you will be sure of:
So why did you decide to risk all of those for the uncertainty of:
Why will someone in their rightful mind decide to put themselves through such difficulties for a dream that might end up being shattered?
Just in case you are unaware of these statistics:
What does this statistic tell you?
It reveals that close to 75% of businesses fail.
This question again: why would anyone in their rightful mind want to start a business?
The simple answer to this question is you and I are entrepreneurs.
We are risk takers.
We do not rely on job security.
We are basically unemployable so we create our own jobs.
This brings us down to two additional questions:
The answer to the first question is simple: every business fail because of the lack of customers.
Those business owners could give a million and one reasons why their business failed but the bottom line was lack of customers.
No business that has customers fails.
When you have lots of customers, your business will not fail.
When businesses are sold, what is being bought are the customers, not the buildings, nor smart employees.
If you have no customers, no one will buy your business.
So those businesses that fail, fail simply because they have no customers to sell.
Since we have established that the lack of customers is the core reason for all business failure, how can you acquire enough customers to ensure that your business is not listed amongst the statistics above?
The answer to this question is the reason I am speaking to you today.
It is not inevitable that businesses fail, especially not your business.
If your business competitors fail, good for you, but don’t let your business fail.
Let me help you acquire all the customers you will ever need to become profitable and grow your business.
I will help you attract at least fifty customers per month to your business depending on the type of business GUARANTEE.
And here is the good news, you do not even have to pay a penny upfront.
Yes! I mean it.
You do not pay me a single red penny until I bring you customers.
Don’t take my word for it, listen to my client:
I am sure this is not the first time you have heard such promise from a marketing consultant however, when push comes to shove they fail to deliver.
So you might be thinking to yourself, here we go again, another marketing consultant making a promise he is unlikely to keep.
I understand your scepticism.
These days, lots of promises are being made that are not being kept.
Here is what I would like you to know: marketing and business growth is a formula.
Just like physics or chemistry formulae, effective marketing is a formula.
When you put the right components together, you will get the desired results.
If you do not assemble the right components, you will not attract customers.
Let me help you put the right components together to turbocharge your marketing strategy.
Call 020 8798 0579 now to arrange a free four full hours marketing consultation and makeover with me personally.
Here is my client:
Let Me Tell You My Story
I established my own business in late 2004.
By 2006 I was a millionaire but by 2008 I was two hundred thousand in debt.
So how did I come from a millionaire to a fugitive hiding from my creditors in just a space of four years?
Well…here is what happened!
Let me say right off the bate, I did not spend my money on bling bling or vanity.
In fact except those who handled my account, there was no visible sign of my level of success for anyone else to see.
My core problem was, I Did Not Have A Clear Vision and Strategic Business Plan for my Business
This was the cause of my spectacular fall from grace?
Like most small business owners, I was busy working “in” instead of “on” my business.
I ran a security company.
Even though I had dozens of security officers working for me, I was still busy doing security work myself.
I used to patrol the sites at night and did most of my admin work.
I could have easily recruited a supervisor who would have happily worked for minimum wage to patrol the sites at night.
I could afford to hire a administrative staff to handle my admin work.
But I did not.
I felt had not reached the stage of hiring extra pair of hands.
After all I could do it on my own.
Why should I hire professionals when they are so expensive?
Little did I know that it was costing me a fortune to do it own my own.
I did not know that it was more expensive to hire cheap unprofessional labour than to pay for professionals.
As a result of being busy doing the manual labour myself, I had no time to expand the business.
Instead of working on marketing and business growth, I was busy trying to protect what I already had.
No Search Engine Optimisation (SEO) was done on my website, it was just there to convince myself that I was doing online marketing.
So much for marketing management. I was not managing or monitoring my marketing process.
When I get calls for extra business, I could not handle them because I was fully overstretched.
Don’t take my word for it, listen to my client:
I was very lucky, at the start of my business, I got to work for British Telecom (BT), BSkyB, Nike, Renault, BMW, Channel 4 News, Rebina and O2 Telephone Company, etc.
As far as clients go, it does not get bigger than that.
So as a result of the reputation I built working for those companies, I could have walked into any small business and easily sell myself to acquire additional clients.
Instead of finding new customers, I was busy servicing a single client.
They were a big client though.
A nationwide contract saw us servicing the Ministry of Defence, many NHS hospitals and the most prestigious offices and apartment buildings in many cities across the UK.
I was so busy servicing that client, I forgot that my role as an entrepreneur and small business owner was to develop a strategic business plan and marketing plan for my business growth.
After patrolling at night or driving around the country to visit different sites, I was too tired to think, talk less of developing strategic business plan and marketing plan.
All I wanted to do was sleep.
I was my business.
Like most small business owners, it never occurred to me that I could have gotten into an accident and it would have been game over.
It never occurred to me that running a business without strategic business plan, no marketing plan and expansion plan was very risky.
I still remember getting series of calls from Balfour Beatty, one of the biggest construction firms in the UK.
They called me about five times.
I kept promising to call them back to set up an appointment, but never did.
As for my private life?
What private life?
I was too busy working to think of personal life.
So when the financial crisis hit in 2008, I was a sitting duck completely exposed.
When our biggest client went down, we almost went down with them.
Our only respite was the fact that we had a huge turnover with little liabilities.
However, the most important thing that kept me going was my mental fortitude.
This may sound ironic.
But the one thing that kept me going when many people in my situation might have thought of jumping over the London Bridge, is the fact that I am a refugee from war-torn Liberia.
I have dodged bullets in one of Africa’s worst civil war.
I have lived in the most dehumanising conditions in refugee camps all over Africa and Europe.
It’s a long shot from being a political refugee to becoming a super successful entrepreneur, marketing and business growth consultant.
So being a refugee from a war-torn country who had seen far worse than business failure, I told myself, this too shall pass.
Instead of dwelling on what should have been, I went straight to righting the mistakes I made.
The first thing I did was to take all the business training I could.
I realised that my failure was not a result of the financial crisis but down to three things:
Like most professionals, I felt confident that by virtue of the fact that I am educated, I could run a business.
What I failed to realise was that business is a skill, like any skill it has to be learnt.
There is a reason a handful of people take businesses from zero to billion pounds in a few years, while the majority of small businesses remain small.
They have the skills.
Many small business owners have the same thought process I used to have years ago…
they feel they can run a business simply because they are educated or they have the capital.
At present I do business consulting for mostly professionals: doctors, lawyers, dentists and accountants.
I keep experiencing the same attitude with my clients.
The accountant thinks that because he can crunch numbers, he knows how to run a business.
The lawyer thinks that if he capable of winning complicated cases, it wouldn’t be difficult to run a business.
Then there is the doctor who thinks that because he performs complex brain surgery, why should a simple thing like running a business be difficult for him?
Meanwhile, like I was a few years ago, the majority of small business owners work for long suffocating hours each day.
Like I was, you do not even have the time to work on your business neither do you have a strategic business plan and marketing plan.
Like I did, you think spending money on things like marketing and business growth is a waste of money.
Like I did, you think things like business and marketing training, coaches and mentors are too expensive.
Meanwhile, you are stuck!
You are still in the same position you were years ago when you started your business.
Maybe slightly better or even worse.
The lawyer keeps convincing himself about the gratification he feels when he wins a case.
Or the fulfilment you feel as a doctor when your patient walks out of your practice.
Meanwhile, in the middle of the night when there are no clients or patients, you lie in your bed wondering…
When would it all end!
No sooner have you managed to close your eyes to sleep…damn it…there is the dreaded alarm to remind you it’s time to go to that place you dread.
I want to tell you there is a better way.
Here is my client:
Bev Marais, Online Therapy, Bayswater, London, W2
Two things I did that transformed me and my business were:
I was coached and training by the best business and marketing consultants in the world and I hired professional managers to manage the day to day running of my business.
Then I hired business mentors and coaches to help me focus my attention on high value activities.
With my mentors and coaches, we developed strategic business plan and marketing plan and set my business on a growth path.
My decision to get professional help, develop strategic business plan, marketing plan and acquire marketing training completely revolutionise my business.
I now have the opportunity to focus on the things that are more important to me and I can attract clients at will.
The strategic business plan gave me a clear vision of where my business is headed.
The marketing plan helped me to sell my vision to employee, partners and family members. So why did I tell you my story?
Most importantly, what does it have to do with you, your strategic business and marketing plan?
I told you my story to impress upon you the fact that I was just like you, therefore, I do understand your situation.
I was once in the same position many of you small business owners are in right now.
When I opened my business, the first few years were hell.
There were times when I wanted to give up, find a job and just live a normal life.
I honestly feel your pain.
This is no political B.S.
So I would like to help you if you allow me to!
You see, the way to overcome all of those challenges is not by working harder or deliberately keeping your business small.
The way to overcome those challenges is to attract more customers and gain the resources to pay off your creditors.
I want to help you attract customers and grow your business, email on firstname.lastname@example.org or call me on +44 (0)20 8798 0579 to learn how I can help you grow your business.
Here is my offer to you!
Give me a call now and I will set aside forty-seven minutes for a business growth strategy session with you.
During our conversation, I will evaluate your business and work with you collaboratively to create an immediately actionable strategic business and marketing plan to increase your sales and profits.
There is no charge for this and there’s no catch.
If you enjoy the conversation and get value from it, we can discuss working together long term.
However, if you feel I’ve wasted your time in our conversation, you do not hire me.
Either way you win because you get FREE business growth and marketing consultation from a top business and marketing consultant.
Email:email@example.com or call: +44 (0)20 8798 0579 now.
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