Shoplifting & Retail Loss Prevention Training ProgrammeFor Retail Sales Assistants

 

  • Do you know that most retail associates do not understand the meaning of shrinkage?
  • Do you know as a result of this ignorant, they are creating preventable shrinkage in your store?
  • Do you know that employees trained in shoplifting prevention are more effective in preventing shoplifting than security officers and CCTV?
  • Are you aware that you can reduce your shrinkage by 84% if you provide your employees shoplifting retail loss prevention training?

 

Dear Friend,

      When I arrived in Tesco, my on-the-job training was given to me by a colleague of mine who I will call Dani.

Dani taught me lots of good things. He was responsible for my understanding of retail operations.

However, Dani also taught me some not so good things.

For example, when we counted the fresh food, we never went to the back of the freezer to count stock.

As a retailer you know that all perishable stock have a limited life span.

Therefore, if the stock are not sold before the expiration date, they become shrinkage.

      All we used to do was count the stock at the front. When shelves were about to get empty, instead of going to the back to collect stock, we simply ordered new stock, while the old ones were left to expire.

Why did we do that?

      Well I for one, had no idea of the impact of our actions on the organisation, neither did Dani know or even cared.

The reason for this was not because we were bad guys, we simply did not know.

When we joined Tesco, no one taught us anything about shrinkage.

      In fact, I never heard the word shrinkage until I became a retail consultant even though I had worked for four major retailers.

Thousands upon thousands of the likes of me and Dani are in many retail organisations.

There is a very high possibility that we are in your organisation this very moment.

      The only way of preventing your staff from repeating the actions of me and Dani at Tesco is to provide them shoplifting retail loss prevention training.

      When staff are made aware of the impact of shrinkage on the organisation and how it directly impact their career prospects, their desire to assist with shoplifting loss prevention increases.

      Being aware of the fact that retail associates need retail loss prevention training but the majority of retail organisations lack the expertise to provide loss prevention training internally, we have created the most comprehensive shoplifting retail loss prevention training ever developed in the retail industry.

 Listen To Previous Attendee

 

The Cost of Shrinkage to Your Retail Organisation

      The average retailer makes a 1% net profit out of each dollar, and the industry shrinkage percentage is 2.6%.

This means that shrinkage is almost three times the average retailer’s profit margin.

      If you take the above calculation into consideration, you will conclude that if you  reduce your shrinkage by 50% – from 2.6 cents to 1.3 cents, you could more than double your profits: from 1 cent to 2.3 cents.

      Instead of following the conventional practices of offering huge discount to entice shoppers, the above calculation shows that you have the ability to increase your profit margin without necessarily giving away your merchandise.

      If a business makes 1% profit margin and it does not take measures to reduce losses, it is only a matter of time before it goes out of business.

 

So Why Do You Need to Increase Your Profit?

You need to increase your profit margin because business is about profit.

       If profit is not the KPI of your business, you want to consider doing something different with your time.

      It is only when you make profit you will have the resources to reinvest in growing your business…invest in your marketing and invest in other activities that will result in profit.

The easiest way of making profit in retail is by increasing sales and reducing your shrinkage level.

       There are two reasons why shrinkage reduction is the simplest way of increasing retail profit.

Firstly, you cannot control sales.

There are lots of things you could do to influence the outcome of your marketing efforts.

Ultimately, you are still at the mercy of market forces.

However, when it comes to shrinkage reduction, you have complete control over the outcome.

      In the large majority of cases, shrinkage is caused by the absent of the right policies and procedures.

       Simply making few changes to your current policies and procedures can reduce your shrinkage level by as much as 84%…resulting in a 51% increase in profit.

 

What Our Client Say

“Just my note of appreciation for providing such an excellent training. The clarity of your presentation demonstrates not only your understanding of marketing but also an extraordinary grasp of human behaviour and the science of persuasion. I am glad to have attended your training at this stage of my business. The lessons I learnt from you will prevent me from making the marketing mistakes most start-ups make. I am very confident that my marketing strategies will be based upon sound marketing principles”.  Bev Marais, Online Therapy, Bayswater, London, W2

 

 

 

Why Are Retail Organisation Still Failing to Reduce Shrinkage?

      There are two reasons retail organisations have not been able to get a handle on their shrinkage.

The first reason is the retail industry does not focus on making profit.

The focus is only on making sales.

      If you focus on profit, you will realise that

to increase sales without stemming profit draining activities is false economy.

      Secondly, the current loss prevention strategies employed by most retail organisations is flaw.

      The reason of this is the majority of retail loss prevention managers are ex-service personnel.

      Who bring the law enforcement approach to a problem that has little to do with criminality.

The major cause of retail shrinkage is procedural error.

       However, in retail lexicon, shrinkage is another word for shoplifting or employee theft.

      When they think about shrinkage, the only thing many retailers think about is shoplifting or employee theft.

       Yes it is true that shoplifting and employee theft account for a large percentage of retail shrinkage.

 

However, shoplifting and employee theft are a symptom of deeper procedural errors within the retail organisation.

       When you take corrective measures to rectify procedure error within your retail organisation, you simultaneously stem shoplifting or employee theft.

Retail shrinkage also includes:

  • Administrative errors
  • Receiving error, fraud and theft
  • Vendor error, fraud and theft
  • Procedural errors

       Because the majority of retailers view shoplifting and employee theft as the sole cause of their shrinkage, when they embark on shrinkage reduction, they opt for the security approach.

      They place security officers at the entrance of their stores, hoping that will reduce their shrinkage.

      Indeed security officer at the entrance of a retail store can serve as a deterrence to amateur shoplifters.

       However, security officers do not prevent harden shoplifters from carrying on their activities.

      In fact, these days, the large percentage of shoplifting is conducted by Organised Retail Crime syndicates.

      Those are professional gangs who cannot be deterred by a weak looking security officer stood at entrance of your shop.

 

Listen To Previous Attendee

 

Organised Retail Crime (ORC): The New Dynamic In Shoplifting

      The emergence of Organized Retail Crime (ORC) into the world of shoplifting has introduced a completely new dynamic into the world of retail shrinkage.

       Traditionally, shoplifting was committed by individuals seeking survival, personal gain, or support of their habits.

Members of those Organized Retail Crime gangs do not match this description.

      Rather, they are gangs of well-organized, professional thieves who exhibit a level of sophistication never before witnessed in the retail industry.

ORC costs retailers millions annually with no signs of slowing down.

      A BBC report on ORC published on 11 January 2010 (Crime gangs ‘dominate shop theft’) illustrates just how much damage the ORC is capable of inflicting on retailers.

       They are capable of stealing up to £7,500 worth of merchandise within four minutes and almost £100,000 worth of merchandise daily.

      When you consider their operational sophistication, meticulous planning, and capability of walking away with thousands of pounds in merchandise, the ORC is truly a very real force to be reckoned with.

      The primary gang active in the UK is the 150 member strong Glasgow-based McGovern team.

       This gang has terrorized Scotland for many years, and is now branching out all over the UK.

It is conceivable that they are even spreading their reach into Europe.

      The most lethal ORC gangs can be found in the former eastern blocks as well as in the Republics that comprised the former Yugoslavia.

      Thousands of members strong, these gangs routinely hit retailers they perceive as easy targets all around Europe.

      Due to the ease of inter-national travel in the EU, these individuals can very quickly and easily migrate from country to country.

      What’s more, these gangs make use of fake and stolen credit/debit cards that they are able to use for ordering thousands of pounds worth of merchandise to false addresses, collecting the merchandise and disappearing into thin air.

 

What Our Client Say

“Romeo is a brilliant consultant. From the beginning he asked thought provoking questions and he gained an in depth insight into my business. He then looked at 3 key areas of my website as to why sales weren’t converting and provided solutions. Not just that he made me re-think my goals and strategy for the business and had me look at how I was going to achieve this. Romeo really covered all areas of my business from the strategy to social media. He is a fantastic business consultant someone who will guide you through your business to achieve the best results!”

Abi Owens, Managing Director, Mish Mash Management, Soho, London, W1F

 

How To Reduce Shoplifting And Retail Shrinkage

      The first step in retail shrinkage reduction is for retailers to acknowledge the seriousness of the problem.

      Secondly, retailers need to understand that

shoplifting and retail employee theft are crimes of opportunity, you remove the opportunity and you remove the possibility.

      How can retailers remove the opportunity for shoplifting and employee theft from their store?

It can be done by firstly installing the right policies and procedures

Secondly, providing their employees shoplifting and retail loss prevention training.

      As the below box illustrates a retail employee provided shoplifting awareness training is a more effective in shoplifting prevention than any other conceivable strategy.

 

Shoplifting & Retail Loss Prevention Training ROI

Method                                              Effectiveness

Trained Employees                              33%

CCTV Cameras                                     31%

Management                                         17%

EAS                                                         14%

Signs                                                       3%

Guards                                                    2%

 

 

      Retail employees trained in shoplifting prevention are more effective in shoplifting prevention than even security officers.

      Being aware of this fact, The Business Education Center developed the shoplifting & retail loss prevention training programme to help retailers provide their employees shrinkage reduction training.

      The shoplifting & retail loss prevention training programme is the only shoplifting loss prevention training program that combined policy & procedure and techniques.

      The retail associates shoplifting retail loss prevention training programme contents provide retail associates an insight into loss prevention and their role in shrinkage reduction.

 

 Course Contents 

Introduction to Loss Prevention

  • What is retail loss prevention why should retail associates care about it?
  • The role of retail associates in loss prevention
  • What’s the benefit of loss prevention to retail associates

 

Understanding Shrinkage

  • What is shrinkage?
  • Root causes of retail shrinkage
  • The impact of shrinkage on a retail organisation
  • How to prevent shrinkage

 

How to Prevent Employee Theft

  • Why employee steal?
  • The process of employee theft
  • Tell-tale signs of employee theft
  • How to know when a colleague is dishonest
  • How to help prevent your colleagues from stealing
  • What actions to take if an associate discovers that a manager or a colleague is stealing from the store

 

How to Prevent Shoplifting

  • How does shoplifting occur?
  • Why do shoplifting occur?
  • Visual merchandising displays and store designs that facilitates shoplifting
  • How to display merchandise and design store to prevent shoplifting
  • Shoplifting hotspots
  • Shoplifting hot products
  • The impact of shoplifting on a retail store
  • How does Organised Retail Crime gangs operate?
  • How to prevent shoplifting 

 

An Efficient Backdoor Receiving System

  • How to properly receive goods
  • How does vendor theft and fraud occur?
  • How to prevent vendor theft or fraud?
  • What to do when the wrong product are delivered to the store

 

How to Prevent Perishable Shrinkage (optional)

  • How does perishable shrinkage occur?
  • What is the impact of perishable shrinkage on a retail store?
  • Perishable shrinkage commandments
  • How to prevent perishable shrinkage

 

How to Prevent Non-Perishable Shrinkage

  • How does non-perishable shrinkage occur?
  • What is the impact of non-perishable shrinkage?
  • How to prevent non- perishable shrinkage?

 

How to Use Loss Prevention Technology Effectively

  • What are the latest retail technologies?
  • What are their functionalities?
  • How to quickly get up to speed with loss prevention technology?
  • What if the loss prevention technology does not function as it should?

 

WHO IS THIS TRAINING FOR?

  • Retail store associates
  • Anyone seeking employment in retail

  

TO REGISTER

To book a place on the course:

  • Please contact: Cliff Richards
  • By Phoning: 020 8798 0579
  • Workshop date: third Monday of each month
  • Venue: Hilton London Olympia Hotel, 380 Kensington High St, London W14 8NL
  • Group booking discount: email- info@theprofitexperts.co.uk for group booking discount
  • Enquire about in-house training: email- info@theprofitexperts.co.uk for information about in-house training
  • Course fees: £97 per delegate

 The session is limited to 50 participants to ensure full participant engagement in sessions.

So book early to avoid disappointment.

 

Shoplifting & Retail Loss Prevention Training

Shoplifting & Retail Loss Prevention Training

Course fees £97 per delegate

 

Listen To Previous Attendee

 

BENEFIT OF TRAINING TO RETAIL ASSOCIATES

At the end of the course you will be able to:

  • Actively participate in loss prevention activities in your retail store
  • Recognised colleagues engaged in dishonest activities
  • Recognise shoplifters and inhibit their activities in your store

 

WHY IS THE BUSINESS EDUCATION CENTER WELL-PLACED TO DELIVER THIS TRAINING

Retail shrinkage has always been perceived as shoplifting or employee theft.

      As a result of this perception, the approach to loss prevention in many retail organisations is focused on catching customers or employees suspected of theft.

     Consequently, the majority of loss prevention training heavily lean towards providing participants with the skills required to recognise and catch thefts.

       The Business Education Center understands that retail shrinkage goes way beyond theft. We are aware of the fact that retail shrinkage is caused by process & systemic failure, opportunity and human factor.

      Therefore, we are the only training organisation in Europe that has designed a retail loss prevention training programme to encompass all of those factors.

      Our trainers have been on the frontline of retail loss prevention for many years, therefore all the case studies and examples provided during the training session are based upon practical experience.

 

BIOGRAPHY OF TRAINER

      Romeo Richards first-hand experience within the retail industry and extensive knowledge of working in the security industry for many years, enabled him to develop the concept upon which the training modules are based.

Romeo has worked with Marks & Spencer, Tesco and Brantano.

      Romeo’s extensive knowledge of the Theory of Constraint (TOC) added a new dimension to the presentation of retail loss prevention.

Romeo holds a Masters Degree in International Relations.

     He has written 23 books, numerous articles, whitepapers and best practices on retail loss prevention, store design, visual merchandising display and how to increase retail sales.

100% money Back Guarantee

I put my money where my mouth is. I ascribe to the concept that if the student have not learnt, the teacher have not taught.

I take 100% responsibility for the outcome of my training. And during or after the morning session, if you are convinced I do not deliver on the goods I promise, we will refund your FULL investment plus up to £500 hotel accommodation and transport fare. No question asked

 

 

TO REGISTER

To book a place on the course:

  • Please contact: Cliff Richards
  • By Phoning: 020 8798 0579
  • Workshop date: third Monday of each month 
  • Venue: Hilton London Olympia Hotel, 380 Kensington High St, London W14 8NL
  • Group booking discount: email- info@theprofitexperts.co.uk for group booking discount
  • Enquire about in-house training: email- info@theprofitexperts.co.uk for information about in-house training
  • Course fees: £97 per delegate

 

The session is limited to 50 participants to ensure full participant engagement sessions.

So book early to avoid disappointment.

 

 

Shoplifting & Retail Loss Prevention Training

Shoplifting & Retail Loss Prevention Training

Course fees £97 per delegate 

 

Listen To Our Client

 

FIND OUT MORE

To learn more about The Business Education Center and our services please visit: www.romeorichards.com

 

Other retail training from The Business Education Center:

 

Shoplifting Retail Loss Prevention Training for Retail Manager

Click here for details:

https://romeorichards.com/shoplifting-retail-loss-prevention-training-programme-store-manager/

 

Shoplifting Retail Loss Prevention Training for Retail Executives

Click here for details: 

https://romeorichards.com/shoplifting-retail-loss-prevention-training-programme-retail-executives/

 

How to Increase Retail Sales With Store Design, Visual Merchandising Display & Shoplifting Loss Prevention workshop

Click here for details: 

https://romeorichards.com/increase-retail-sales-store-design-visual-merchandise-display-workshop2/

 

 

The Business Education Center Retail Products:

How to Increase Retail Sales With Store Design & Visual Merchandising Display Home Study Course

Click here for details:

https://romeorichards.com/home-study-course-about-increasing-retail-store-sales-with-store-design-visual-merchandising-display-retail-shoplifting-loss-prevention-launch-discount-2/

 

Retail Store Design Blueprint Home study Course

Click here for details:

https://romeorichards.com/home-study-course-about-retail-store-design/

 

 

Visual Merchandising display Home Study Course

Click here for details: 

https://romeorichards.com/home-study-course-about-visual-merchandising-display/

 

How to Influence Shoppers Buying Behaviour Home Study Course

click here for details: 

https://romeorichards.com/home-study-course-about-influencing-consumer-buying-behaviour/

 

Shoplifting Retail Loss Prevention Home Study Course

Click here for details:

https://romeorichards.com/home-study-course-about-shoplifting-retail-loss-prevention/

Small Business Growth & Marketing Consulting Agency London

Small Business Growth & Marketing Consulting Agency London