Southwest airline CEO said of his airline’s ability to quickly recover from the 9/11 terrorist attack:
“Our philosophy of managing in good times so as to do well in bad times proved a marvelous prophylactic.”
While airline after airline was declaring bankruptcy after the attack, southwest was buoyant.
Southwest was buoyant, not because it was lucky to escape the worst of the attack, but because it had one billion dollars in cash reserve.
Furthermore, Southwest had nurtured its culture of fierce, caring, and defiant people persona for thirty years.
A persona that created reciprocal “we’ll take care of each other” relationship with its customers.
Southwest’s ability to plan ahead and prepare for the worst made the airline lucky.
There is a saying that ‘luck is when preparedness meets opportunity’.
We can see the truthfulness of that statement at play in the case of Southwest airline.
Because southwest was prepared, when other airlines were going bankrupt, southwest took the opportunity to snatch their customers.
How Prepared is Your Organisation for a Cyber attack?
Imagine that your organisation is well-prepared for cyber attack.
Ensuring all vulnerabilities are addressed, all systems are patched and penetration test is conducted periodically.
What will happen if your fiercest competitor were to suffer cyber attack?
Most of their customers will come knocking at your door because you were prepared.
Penetration testing is the most effective form of preparation in anticipation of cyber attack.
Penetration testing allows your organisation to spot vulnerabilities before they are spotted by hackers.