Nigel Farage’s Brexit Party scored a resounding victory in the European election in the UK, leaving the major parties scrambling to explain their defeat.
Why was the Brexit Party victorious?
They had a clear marketing message.
Leave means leave.
Lots of people might disagree with their message but their audience listened.
That’s is usually what effective marketing is about.
Penetration testing firm can learn a lot from them.
Penetration testing is a valuable service but penetration testing firms need to be able to clearly articulate their value preposition.