The Business Education Center service delivery process
The Business Education Center service delivery process The Business Education Center service delivery process
Effective marketing starts with:
- Your message (What are you really selling?)
- Your market (Who are you trying to attract?)
- Your media (How are you going to attract your target market?)
Growing any business requires:
- Attracting new customers
- Increasing the frequency of purchase
- Increasing the value of purchase
At The Business Education Center we support your customers attraction and business growth process using the following six steps:
1: We help you craft a compelling marketing message (USP/Point of differentiation & compelling offer)
2: We help you identify your target market (those with the ability and willingness to pay for your product or service)
3: We help you select the right media to channel your marketing message (online: website, social media, ads, blog articles, videos and/or offline: direct mail, public speaking, books etc.)
4: We help you redesign your business model taking into account the wants and desire of your target market in a bid to help you increase the frequency and the value of purchases.
5: We help you design a marketing funnel that maps out your customer journey from the moment they encounter your brand to the point of the actually purchase and experience of the use of your product or service.
6: We help you build an effective after sales process aimed at triggering repeat purchase and referrals.