Small Business Marketing strategies content marketing strategyMany entrepreneurs are looking for innovative ways to market their business.

One thing is certain – any marketing strategy in place today needs to connect with the consumer in a real, meaningful way.

Customers do not want just a product or service; they want relationships with their favorite brands.

Here are some marketing strategies to help you build relationships, bring in new customers and keep your current customers.

Social Media and Blogging

social media marketing

Strategies for small business social media marketing

Social media is an integral part of all marketing strategies today.

However, before you can design an effective social media plan, you must first nail down who your target audience is and which networks are best for reaching that audience.

For example, Pinterest is an ideal network for reaching out to moms while Twitter is the go-to social platform for reaching out to other businesses.

Your tone on social media will determine your brand personality.

Blogging can also help you establish your voice as an entrepreneur. Avoid being an aggressive advertiser, instead work on creating content and messages worth sharing.

Contests, Giveaways, Free Samples and Gifts

marketing design

Good marketing design needs to sell itself

Customers love getting something for free.

Contests, giveaways, samples and gifts are still effective tools in marketing strategies for your business entrepreneur because they work.

They’re tried and true methods for getting new customers as well as sparking interest in current customers.

The prize, sample or gift doesn’t have to be extravagant. It can be a free download, a small sample of the product or a full-size product.

It simply needs to be useful and attractive. Combine the power of contests with social media, encouraging customers to share to gain additional entries.

It’s a great way to increase brand recognition!

Marketing in today’s competitive business environment is about providing value and creating relationships. By using the tips above, you’ll be well on your way to creating a marketing strategy built around those two things.

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NOTE: In today’s fiercely competitive business landscape, your business cannot survive without effective marketing and business growth strategies. If your business is stagnated or you want to take your business to the next level through effective marketing, please call 44 (0)20 8798 0579 or 44 (0)78 6504 9508 or email:

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