Consumers are meticulous about their shopping location choices.
It is more than what items are available and the prices.
Store design and how the merchandise is displayed both play a role in the consumer’s choice to patronize your retail store.
A couple of tips below will help your store to be properly organized and help show you how to increase retail sales.
Create Wide Aisles
Bumping into clothing racks and contorting the body between spaces is not fun for customers.
When you design the retail floor space, ensure that there is enough room between each rack for two people to pass through comfortably.
Keep clothing displayed by type as well.
Customers dislike mixed departments when shopping for clothes.
Use Shelving along Walls for T-shirts and Jeans
You can create more space along the floor for customer movement and salesperson assistance by creating long shelving units along the walls.
T-shirts, sweaters and jeans can all be displayed here.
All items that do not require hanging should be neatly folded, with one piece hanging by a hanger as a display piece.
This type of display technique shows the customer that you want to provide a good selection of merchandise without cluttering the sales floor.
Create Themed Window Merchandise Displays
Fun merchandise displays help to attract a variety of customer types into your retail store.
Consider themed displays for each month of the year.
Follow fashion trends by highlighting the trending colours of that month.
Also, consider using additional props for seasonal events of interest such as back to school month in August or getting ready for fall in October.
Creative designs along with a great layout will help to increase retail sales.
Tastefully market sales via vinyl decals or signage within your merchandise display, just to keep things fun with a simple merchandising tactic.
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In this fiercely competitive retail environment, the tiniest of things can make an enormous difference to your sales and profit margin.
Click on any of the links below to gain access to highly valuable resources specifically engineered to help retailer like you increase your sales and profit margin:
How to Increase Retail Sales Books: https://romeorichards.com/books-retail-increasing-retail-sales-store-design-visual-merchandising-display/
How to Increase Retail Sales Home Study Course: https://romeorichards.com/home-study-increasing-retail-store-sales-store-design-visual-merchandising-displaypost-launch/
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