The majority of business owners do not know the difference between marketing and sales.
In fact even multi-national corporations have a sales and marketing department together instead of keeping the sales and marketing functions separate.
Sales and marketing are completely different functions of a business.
The role of the marketing department is to create awareness for/about the business.
And the role of the sales department is to close deals resulting from the awareness already created by the marketing department.
Peter Drukker one of the greatest business and marketing strategists to ever grace the planet earth once said that “The aim of marketing is to make selling superfluous”.
In order words, when marketing is done well, selling becomes unnecessary.
Marketing is about the prospect and selling is about your business.
It is business needs to get this distinction right if it is to succeed.
To quote Peter Drukker again “The purpose of a business is to create a customer… The two most important functions of a business are Innovation and Marketing”.
Failure to understand the distinction between sales and marketing could result in serious trouble for any business.
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In this fiercely competitive business environment, the tiniest of things can make an enormous difference to your sales and profit margin.
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