What All Entrepreneurs Ought To Know To Succeed

January 1, 2016 | Accounting firm marketing All Categories Blog Dental practice marketing Ghost writing Law firm marketing Law Firm Marketing Private medical practice marketing Private security firm marketing Restaurant marketing Retail Management & Marketing

Any business success boils down to four variables: The Owner Your people Your marketing Your system Your business model       This article is about the qualities you the business owner, needs to success in your entrepreneurial adventure. My decision to write about qualities required to become a successful entrepreneur is predicated on the… Read More

What Every Business Owner Needs To Know

December 30, 2015 | Accounting firm marketing All Categories Blog Dental practice marketing Ghost writing Law firm marketing Law Firm Marketing Private medical practice marketing Private security firm marketing Restaurant marketing Retail Management & Marketing

Every business person needs to read ‘Threshold Resistance’, by Alfred Taubman. It will be especially helpful for entrepreneurs who are stuck. ‘Threshold resistance’, is simply those invisible barriers that are preventing you from achieving your business objectives. The threshold resistance in your business right at this moment could be: Inability to make sales No or… Read More

Story Selling: How to Tell The Story of Your Business – Part Two

December 14, 2015 | Accounting firm marketing All Categories Blog Dental practice marketing Ghost writing Law firm marketing Law Firm Marketing Private medical practice marketing Private security firm marketing Restaurant marketing Retail Management & Marketing

What are the components of a good business story? I am not sure where I read the statement by a successful entrepreneur that most overnight success takes about twenty years. When people see a successful business venture, they have no idea the amount of effort that was exerted to achieve that success.      … Read More

Story Selling: How to Tell The Story of Your Business – Part One

December 8, 2015 | Accounting firm marketing All Categories Blog Dental practice marketing Ghost writing Law firm marketing Law Firm Marketing Private medical practice marketing Private security firm marketing Restaurant marketing Retail Management & Marketing

When someone visits your website for the first time, what are they greeted with? Are they greeted with one of those boring…we do this and that text? Are you aware that prior to visiting your website, the person already know what you do? In most instances, they were directed to your website because of the… Read More

Effective Small Business Marketing Strategy – Part Three

December 3, 2015 | Accounting firm marketing All Categories Blog Dental practice marketing Ghost writing Law firm marketing Law Firm Marketing Private medical practice marketing Private security firm marketing Restaurant marketing Retail Management & Marketing

In the second article, we talked about Eugene Schwartz market levels of sophistication.       We said that businesses make the fatal mistake of marketing to prospects without taking into account their level of sophistication.       Effective marketing requires you understand your prospects’ level of sophistication to be able to sell to… Read More

Effective Small Business Marketing Strategy – Part Two

November 29, 2015 | Accounting firm marketing All Categories Blog Dental practice marketing Ghost writing Law firm marketing Law Firm Marketing Private medical practice marketing Private security firm marketing Restaurant marketing Retail Management & Marketing

  In his book ‘Breakthrough Advertising’, legendary marketer Eugene Schwartz wrote about the five levels of market sophistication. Level 1: Market sophistication is the entry stage. At this stage, you create an absolutely new product or service, making you the first in that market for your product or service. You become the pioneer of that… Read More

Effective Small Business Marketing Strategy – Part One

November 25, 2015 | Accounting firm marketing All Categories Blog Dental practice marketing Ghost writing Law firm marketing Law Firm Marketing Private medical practice marketing Private security firm marketing Restaurant marketing Retail Management & Marketing

The majority of business owners do not know the difference between marketing and sales.       In fact even multi-national corporations have a sales and marketing department together instead of keeping the sales and marketing functions separate. Sales and marketing are completely different functions of a business. The role of the marketing department is… Read More

How To Calculate Your Marketing Return on Investment…Part Two

November 13, 2015 | Accounting firm marketing All Categories Blog Dental practice marketing Ghost writing Law firm marketing Law Firm Marketing Private medical practice marketing Private security firm marketing Restaurant marketing Retail Management & Marketing

      At the end of the first article on ‘How To Calculate Your Marketing Return on Investment’, I said I was going to reveal the most accurate figure for calculating marketing return on investment.       Before getting into that, let me tell you a quick story.       Few months… Read More

Previous Posts

Discussions on blog

    Search

    Bev MaraisOnline Therapy, Bayswater, London, W2

    Just my note of appreciation for providing such an excellent training. The clarity of your presentation demonstrates not only your understanding of marketing but also an extraordinary grasp of human behaviour and the science of persuasion. I am glad to have attended your training at this stage of my business. The lessons I learnt from you will prevent me from making the marketing mistakes most start-ups make. I am very confident that my marketing strategies will be based upon sound marketing principles

    Abi Owens, Managing DirectorMish Mash Management, Soho, London, W1F

    Romeo is a brilliant consultant. From the beginning he asked thought provoking questions and he gained an in depth insight into my business. He then looked at 3 key areas of my website as to why sales weren’t converting and provided solutions. Not just that he made me re-think my goals and strategy for the business and had me look at how I was going to achieve this. Romeo really covered all areas of my business from the strategy to social media. He is a fantastic business consultant someone who will guide you through your business to achieve the best results!

    A. V. Etim

    Achieving a well-organized store demands a good store design and visual merchandise display. A well-organized store help shoppers appreciate the beauty of your store serving as a magnet to pull them in.
    When your store design and visual merchandise display are attractive, they draw shoppers into your store. This is what I got from this book I am sure you will get the same.

    Ginny

    Many visual merchandisers face the challenge of having to constantly find shelf space for new products coming to the market like on a daily basis.
    This book gives some answers about how to handle the constant in flock of new products into the marketplace. Check it out!