social media marketing

Strategies for small business social media marketing

In 2013, trends that were emerging in late 2012 continued becoming popular throughout the year.

For instance, Pinterest, Instagram and Vine all enjoyed astounding growth.

Marketers have embraced these networks.

There was some hesitancy, too, in terms of SEO because of Google’s Penguin and Hummingbird updates. In the end, the changes were for the better.

But what can you do in 2014 to make the most of your marketing efforts?

Read on to find out.

Continue Blogging

According to Social Media B2B, businesses that blog get 67% more leads than those that do not.

That’s definitely an incentive to get your content out there!

Research has also shown that educational content is particularly effective in marketing.

social media marketing

Small business social media marketing

How-to and informational articles and videos are popular, and people are willing to share this content with their friends because it’s not overtly sales-like.

Revamp your content strategy in 2014 to create useful, engaging and educational content.

Expand Social Media Efforts

Most businesses are already engaged with Facebook and Twitter.

Pinterest is very big for businesses right now, as the visual and bookmarking nature of the network is appealing to users.

Single-focus networks for sharing videos and pictures – Instagram, Vine and SnapChat, to name a few – are gaining ground, too.

Adjust your content to specific channels rather than posting the same thing everywhere. Create a social media plan, and stick to it.

Mobile Advertising

If you’re like most people, your phone is with you wherever you go.

Work on using mobile apps and geotargeting to offer incentives for locals to take a look at your business.

Zoomingo and other coupon apps let customers know about hot sales in their area. Don’t forget to make your own website mobile-friendly, too.

The key to marketing successfully this year will involve building and maintaining relationships, offering value and focusing more on mobile efforts.

# # # #

NOTE: In today’s fiercely competitive business landscape, your business cannot survive without effective marketing and business growth strategies. If your business is stagnated or you want to take your business to the next level through effective marketing, please call 44 (0)20 8798 0579 or 44 (0)78 6504 9508 or email:

Meanwhile, please click on the below link to download your free business growth blueprint: