Any business success boils down to four variables: The Owner Your people Your marketing Your system Your business model       This article is about the qualities you the business owner, needs to success in your entrepreneurial adventure. My decision to write about qualities required to become a successful entrepreneur is predicated on the… Read More

Every business person needs to read ‘Threshold Resistance’, by Alfred Taubman. It will be especially helpful for entrepreneurs who are stuck. ‘Threshold resistance’, is simply those invisible barriers that are preventing you from achieving your business objectives. The threshold resistance in your business right at this moment could be: Inability to make sales No or… Read More

What are the components of a good business story? I am not sure where I read the statement by a successful entrepreneur that most overnight success takes about twenty years. When people see a successful business venture, they have no idea the amount of effort that was exerted to achieve that success.      … Read More

When someone visits your website for the first time, what are they greeted with? Are they greeted with one of those boring…we do this and that text? Are you aware that prior to visiting your website, the person already know what you do? In most instances, they were directed to your website because of the… Read More

In the second article, we talked about Eugene Schwartz market levels of sophistication.       We said that businesses make the fatal mistake of marketing to prospects without taking into account their level of sophistication.       Effective marketing requires you understand your prospects’ level of sophistication to be able to sell to… Read More