Accounting Firm Business Growth Blueprint: How to Make Your Accounting Firm Successful Webinar

Do You Want to Learn:

  • How to Attract Truckload of New Clients to Your Accounting Firm?
  • The AMAZING SECRET of How a Handful of Accounting Firms Continue to Flourish Whilst The Majority Languish in Perpetual Start-up?
  • How to Grow Your Accounting Firm?

 

Dear Friend,

Let Me Tell You Three Stories

The first story is about the London Olympic. When the London 2012 Logo was unveiled, there was instantaneous uproar amongst the British population with almost everyone commenting on how ugly it looked and that there was nothing about it that symbolised the Olympic. The official London 2012 Mascot was met with similar response. No one in the UK except the designers knew what they created.

The chairman of the London 2012 Olympic organising committee had to go on television to explain to the British public what both the logo and Mascot symbolised.

The second story is about Vodafone. In an apparent attempt to boost sales, Vodafone phone placed series of ads on billboard around the UK,needless to say it was a botched. Why did the ads fail? It had the image of Yoda from the movies Star Wars, with captions such as reduce your call tariff.

Think about this for a moment!

  • What is the connection between Yoda and saving money on phone call?
  • Who will see the image of Yoda and automatically connect it to reducing phone bill?

The third story is about Nike. Nike had a series of billboard ads with various football stars including Lionel Messi. There is nothing wrong with having ads with images containing photos of the biggest footballers on the planet. Where the problem lies is: where the ads are displayed.
Lionel Messi is the biggest football star in the world today. However, how many people in the UK know his face. When you are selling mass product and you aim to appeal to the masses, you need to have someone they can instantly recognise.

You cannot believe what I am about to tell you, they even had pictures of Adriano, this was at the time when he was having his troubles. Do you think any parent in their rightful mind would buy a Nike football boots for their kids as a result of seeing picture of Adriano on an ad? I doubt if it would even happen in his native Brazil talk less of the UK. Especially when he was involved in his various scandals?

What do the above stories have to do with you?

You own an accounting firm right?

This means that there will come a time when you will have to advertise your accounting firm – If you are not already doing so. The reason why the London Olympic Committee, Vodafone and Nike wasted their resources creating designs and advertising that did not work is: those involved in the negotiation of the contracts at those organisations knew nothing about advertising.

The person signing up on an ad for the London Olympic for example might have come from one of the big advertising agencies therefore knew nothing, nada, zip about advertising.

The big advertising agencies do branding which is advertising agencies speak for non-direct response advertising, consequently, the inability to measure return on investment.

That question again: what does that have to do with your accounting firm?

You see…many accounting firms are being sold the same bale of goods that marketing agencies sell to big organisations like the London Olympic Committee, Nike or Vodafone.

This is why it should concern you: the person signing up on an ad for Vodafone, Nike or the London Olympic is not spending his/her own money. He/she is using other people’s money.

However, when you sign up for an ad or any marketing campaign, you are spending your own hard earn money. Therefore you cannot afford to get it wrong because when you do,you waste your own money.

There is a good news and bad news to marketing your accounting firm

The good news is: it is easy to market an accounting firm because there is a formula. You follow the simple formula, your marketing campaign succeeds. You fail to follow that simple formula, your marketing campaign fails.

The bad news is: many accounting firm owners maybe you included do not know this formula which is the reason why most of your marketing campaigns fall flat on its face.

I will give you this formula in a few minutes but before I do, let me stimulate your thinking a little.

Picture Apple’s store whenever they launch a new product. Thousands of people lining up and sleeping in sub-zero degrees temperature to be the first to buy their new products. Apple sells phone like many phones manufactures. Almost every function in the new iPhone 5 can be found in a Samsung phone.

So what is it about Apple iPhone 5 for which reason it is sold for almost five times the price of a Samsung phone?

Apple understands marketing better than all its competitors and most other businesses in the world.

If there is one thing you take from this letter let it be this:MARKETING IS BETTER THAN MASTERY. This is not to say that you do not have to be good at accounting, far from that. But your ability to market your accounting firm is more profitable in the long run than just mastering accounting.
When you open an accounting firm, you become an entrepreneur accountant. As an entrepreneur accountant, being the greatest accountant in the world isn’t going to grow your accounting firm. Your ability to market your accounting firm is the difference between struggling and becoming a successful accountant.

Let’s face it, your competition studied the same accounting that you studies. It does not take an extraordinary ability to prepare an account statement or tax return. However, building a successful accounting firm demands an extraordinary ability.

Marketing your accounting firm requires three steps:

  • Your message
  • Your market
  • Your media

Your message
When someone comes to your accounting firm, they come there for two reasons and two reasons
only:

  • What it would cost them if they did not solve whatever issues they are faced with
  • How they will benefit from your solution
    • Yes they might have come to see you because they needed an account statement prepared
    • They might have come to see you because they needed to file their tax returns
    • They might have come to see you because they want to pay less tax
    • They might have come to see you because…because…because…because

However, in the final analysis, they did not come to see you because of the because…because…because…

The only reason they came to see you is to avoid the consequences or derive the benefit from your solutions.

When creating your marketing messages you need to ensure that you focus on the because…because…because.

Do not focus your marketing message on the benefit rather on the benefit within the benefit:

  • What is your offer?
  • What are you actually selling to your clients?
  • Is it financial freedom?
  • Is it early retirement?

That is what crafting an effective marketing message is about.

Your market
The next important aspect of accounting firm marketing is your target market. Yes it is true that many people need the services of accountants. Every business needs an accountant. However, not all business hires accountants. There are those who do and they do so for specific reasons. Therefore, effective marketing demands that you only seek those who are willing to hire the services of an accountant.

It is not enough to say because someone has a business they will necessarily be persuaded to hire an accountant. There are those who will and there are many people who will not. Therefore your marketing campaign has to focus on those who will. It does not matter how great or effective your message is, if it is being sent to the wrong target market, you will be wasting your resources.

There need to be a MESSAGE TO MARKET MATCH for a marketing message to be effective.

Your media

The last piece of the accounting firm marketing puzzle is the media. In many instances marketing for accounting firms is about ad in the Yellow Pages, newspapers or radio. However, there are more than twenty different media you could use to transmit message to your target audiences and most accounting firms are not taking advantage of them.

The internet along has multiple channels of transmission. There is SEO, social media, banner ads, PPC etc. that can be used to effectively transmit your marketing message.

Using the right media effectively is a key factor in the success of an accounting firm marketing campaign.

As you read this letter, you might be saying to yourself, I do not need to learn how to market my accounting firm, I could just hire a marketing agency.

So why haven’t you done so already?

If you have done, what result have you derived from marketing agencies so far?

I am sure if you have benefited from using marketing agencies, you will already have all the clients your accounting firm needs, therefore,you will not be reading this letter.

The reason why you need to learn how to market your accounting firm is because 98% of accounting firm marketing campaigns fail. The reason why most accounting firms marketing campaigns fails: most accountants do not understand marketing fundamentals. Consequently, they lack the ability to inspect what they expect.

YOU NEED TO INSPECT WHAT YOU EXPECT

You cannot judge the effectiveness of a marketing campaign or the return on investment if you do not know what result to expect.

There is this quotation that marketing agencies quote all the times as their excuse for not being able to guarantee their results. The quotation goes like this: 50% of my advertising is wasted the problem is I do not know which 50%.

This quotation is from more than a hundred years ago when the parents of the Google two were not even born. Today thanks to Google, we have the capability to test our marketing before rolling it out on a large scale. Yet advertising agencies still use a quote from a hundred years as an excuse for not producing result.

Why do they get away with that? They do because most accountants do not understand marketing, therefore lack the ability to measure their expected results.

The Accounting Firm Business Growth Blueprint: How to Create a Successful Accounting Firm Webinar is designed to teach accountants the fundamentals of a good accounting firm marketing campaign.

The aim of the webinar is threefold to:

  • Teach accountants how to attract truckload of clients to their accounting firms
  • Teach accountants how to retain those clients
  • Teach accountant how to measure the return on investment of their marketing campaigns

 

 

The webinar will cover the following topics:

  • The ultimate accounting firm marketing blueprint
  • The accounting firm business model (The business model used by Facebook and Google that help them outfox their competitors)
  • How to position your accounting firm above your competitors
  • How to create new market for your accounting firm
  • How to conduct competitive analysis aka spying on your competitors
  • Step by step strategies for outmarketing your competitors
  • How to know what constitutes value to your clients
  • How to conduct value pricing of your accounting services
  • The purple cow theory: how to standout in the thick of fierce competition
  • Lessons from Apple: The Next generation accounting demand (How to anticipate your clients future demands)
  • How to generate leads for your accounting services (Exploring the different accounting firm lead channels)
  • How to craft an accounting firm USP
  • Questions and answers on how to profitably market your accounting firm
  • Accounting firm marketing risk reversal strategies
  • The 10 accounting firm marketing mistakes and how to avoid them
  • How to identify the bottleneck to your firm’s growth
  • How to effectively use social media to market your accounting firm

Click on the “Click Here To Sign Up ” button to register now for The Accounting Firm Business Growth Blueprint:
How to create a successful accounting firm Webinar!




Who should attend?

Before I list the types of accountant who will benefit from the Accounting Firm Business Growth Blueprint Webinar, I will first list those who would not benefit.

Please do not attend the Accounting Firm Business Growth Webinar if you:

  • Do not own an accounting firm or you are not a partner in an accounting firm
  • Do not intend on growing your accounting firm
  • Do not want to attract more clients to your accounting firm
  • Do not want to retain existing clients
  • Do not want to apply different marketing strategies to your marketing campaigns

The Accounting Firm Business Blueprint Webinar is for:

  • Accountants who want to retire early
  • Accountants who want to stop working 50 hours a week
  • Accounting firms that want to attract new clients to their firms
  • Accounting firms that want to retain their existing clients
  • Accounting firms that want to learn how to create an effective business model
  • Owners and partners of accounting firms who are serious about growing their firm

Click on the “Click Here To Sign Up ” button to register now for The Accounting Firm Business Growth Blueprint:
How to create a successful accounting firm Webinar!




Benefits of Attending the Accounting Firm Business Growth Blueprint Webinar

At the end of the webinar, attendees will be able to:

  • Understand the different between exceptional result selling and branding
  • Understand the concept of positioning selling that results in their phone ringing rather than them making the dreaded cold call
  • Understand the biggest accounting firm marketing mistake and how to avoid it
  • Understand the different type of accounting firm marketing campaigns and how to implement them
  • Understand the three elements that constitute good marketing copy
  • Know what criteria to look for when choosing a marketing agency

Click on the “Click Here To Sign Up ” button to register now for The Accounting Firm Business Growth Blueprint:
How to create a successful accounting firm Webinar!




BONUS

As a token of appreciation for registering for our webinar, I will give you a FREE COPY of my recently published book: How to Effectively Market and Manage an Accounting Firm.

In addition, you will have a FREE TWO HOURS marketing strategy session with me, where we will go through your marketing plan and strategy together. It does not matter which part of the world you live, we can do it via Skype.

Together these bonuses are valued at a total of £1000. My hourly phone or Skype consultation rate is £500 per hour. Therefore you are basically attending the webinar for free plus you will be receiving a two hours marketing makeover from me.

Click on the “Click Here To Sign Up ” button to register now for The Accounting Firm Business Growth Blueprint:
How to create a successful accounting firm Webinar!




WEBINAR INVESTMENT

I am even ashamed to tell you the cost of the webinar because you will laugh. For all the value you are going to receive, the cost of the webinar is just the cost a few cups of Starbucks coffee.

It is just $97.00. Take advantage of this and register today to learn how to grow your accounting business.

Click on the “Click Here To Sign Up ” button to register now for The Accounting Firm Business Growth Blueprint:
How to create a successful Accounting Firm Webinar!




 

When it comes to the results of training, there are two trends of thoughts. There are those who believe that the trainer’s responsibility is to provide the information and it is the trainee’s responsibility to absorb it. And there are those who believe that it is the responsibility of the trainer to ensure that the trainees learn.

I share the thought process of the latter. I believe if the student has not learned, the teacher has not taught.

Therefore it is my responsibility to ensure that you return from the webinar fully equipped to transform your accounting firm.

My guarantee to you is this: at the end of the webinar, if you feel that you have not gained three solid ideas that when implemented will quadruple your profit in three months, request a refund and you will receive a full 100% refund of every penny you paid.

Plus I will give you £200 extra for your time on the webinar.

You are smart enough to know that I will not provide you this guarantee if I was not confident that the webinar will change your accounting firm.

Click on the “Click Here To Sign Up ” button to register now for The Accounting Firm Business Growth Blueprint:
How to create a successful Accounting Firm Webinar!




Thank You and To Your Success,

Romeo Richards
CEO
The Business Education Center
Manchester
United Kingdom
Tel: +44 (0)7865049508
Email: info@theprofitexperts.co.uk
Website: www.romeorichards.com

P.S.You are going to receive “the magic formula”to a successful accounting firm, the info I myself rely on for specific tactics and strategies.

I will make triple-sure that you get specific Action Steps to take.

You are NOT going to be loaded up with ideas and left floundering (as most webinars leave you).
Nope.

I am going to help you outline specific steps to take, utilizing the info I will share with you.

After the webinar, I will be there to watch your back, and ensure you implement what you have learnt.

You will have lots of great ideas, too. Plenty of exciting stuff to fill your dreams.

But I am all about application here. This not the stuff you learn in university that has no practical application. It’s tried and tested real-world stuff.

Again… you are going to come away with a list of at least 10 specific Actionable Plan you will be able to implement immediately to increase your bottom line.

Accounting Firm Business Growth Blueprint:
How to create a successful Accounting Firm Webinar
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Small Business Growth & Marketing Consulting Agency London

Small Business Growth & Marketing Consulting Agency London