Attract and Retain Customers
You hold in your hands the most effective cutting-edge innovative customer attraction and retention system ever created.
Never again will you have to make those dreaded cold and have prospects bang phone in your ears.
Never again will your letters be tossed in the bin or your emails sent straight into spam folder…NEVER…NEVER AGAIN…that’s my promise to you.
Marketing has changed forever.
The days of just sending out bulk mails and hoping someone will respond to your marketing message are over.
Except of course if you have the hundred million marketing budget of the McDonalds, Nikes or coco colas of this world.
Marketing in the new business environment is about community and relationship.
Marketing in the new business environment is about lead generation and conversion.
Marketing in the new business environment is about your ability to tell your personal story.
About all…Marketing in the new business environment is about your CUSTOMER EXPERIENCE.
Effective marketing is about:
- Before the sale…lead generation : what do you do to attract the attention of the customer?
- During the sale…lead conversion : what do you do after you have attracted their attention?
- After the sale…customer retention : What do you do after you have made the sale?
These three are the basic framework upon which this book is built.
it is my guarantee to you that you will get the information you need to attract and retain all the customers you want.