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Do You Want To Grow Your Business?

If You Are An Entrepreneur Or A Small Business Owner

Who Need Help Finding New Customers,

Marketing Plan, Marketing Management & Strategic Business Plan

This Is The Most Important Message

You Will Ever Read. I Will Show You

Strategies For Getting New Customers

Without You Spending A Single Red Penny

Guarantee

Dear Fellow Small Business Owner,

Let me ask you this question:

Why are you in business?

Seriously, why did you start your own business?

You could be working for someone else at least you will be sure of:

  • Salary at the end of the month
  • Weeks of paid annual leave
  • Maternity or paternity leave  
  • Sick pay
  • Pension
  • And the rest of the other employee benefits

So why did you decide to risk all of those for the uncertainty of:

  • No salary at the end of the month
  • Employees salary to pay
  • The taxman breathing down your neck
  • No sick pay, which means you have to work even if you are not feeling well
  • No holiday for years because you cannot afford it
  • Incredibly long working hours
  • Spouse getting pissed off with you
  • Missing your children’s school activities
  • Not having any leisure time 

Why will someone in their rightful mind decide to put themselves through such difficulties for a dream that might end up being shattered?

Just in case you are unaware of these statistics:

  • 50% of new businesses fail in their first year of existence
  • Of the remaining 50%, 50% of those fail within the first five years
  • Of the remaining 50%, 50% of those fail before their tenth birthday

What does this statistic tell you?

It reveals that close to 75% of businesses fail.

This question again: why would anyone in their rightful mind want to start a business?

The simple answer to this question is you and I are entrepreneurs.

We are risk takers.

We do not rely on job security.

      We are basically unemployable so we create our own jobs (by the way those with the best security are in the maximum security prison). 

This brings us to two additional questions:

  • Why do so many businesses fail in an era of unprecedented information at our finger tips?
  • Is it inevitable that businesses will continue to fail?

      The answer to the first question is simple: every business fail because of the lack of customers.

      Those business owners could give a million and one reasons for their business failure but the bottom line was lack of customers.

No business that has customers fails.

When you have lots of customers, your business will not fail.

      When businesses are sold, what is being bought are the customers, not the buildings, nor smart employees.

If you have no customers, no one will buy your business.

So those businesses that failed, failed simply because they had no customers to sell.

Since we have established that the lack of customers is the core reason for all business failure, how can you acquire enough customers to ensure that your business is not listed amongst the statistics above?

The answer to this question is the reason I am writing you today.

It is not inevitable that businesses fail, especially not your business.

If your competitors fail, good for you, but don’t let your business fail.

      Let me help you acquire all the customers you will ever need to become profitable and grow your business.

      I will help you attract at least fifty customers per month to your business depending on the type of business…GUARANTEE.

And here is the good news, you do not even have to pay for it upfront.

Yes!

I mean it.

You do not pay me a single red penny until I bring you customers.

      I am sure this is not the first time you have heard such promise from a marketing consultant however, when push comes to shove they fail to deliver.

      So you might be thinking to yourself, here we go again, another marketing consultant making a promise he is unlikely to keep.

I understand your scepticism.

These days, lots of promises are being made that are not being kept.  

Here is what I would like you to know: marketing and business growth is a formula.

Just like physics or chemistry formulae, effective marketing is a formula.

When you put the right components together, you will get the desired results.

If you do not assemble the right components, you will not attract customers.

Simple!

      Let me help you put the right components together to turbocharge your marketing strategy.

      Call 020 8798 0579 now to arrange a free full hour marketing consultation and strategy session with me personally.

Here is my client:

“Romeo is a brilliant consultant. From the beginning he asked thought provoking questions and he gained an in depth insight into my business. He then looked at 3 key areas of my website a rs to why sales weren’t converting and provided solutions. Not just that he made me re-think my goals and strategy for the business and had me look at how I was going to achieve this. Romeo really covered all areas of my business from the strategy to social media. He is a fantastic business consultant someone who will guide you through your business to achieve the best results!” Abi Owens, Managing Director, MishMash Management, Soho, London, W1F

Why I am so confident I can help you?

Let Me Tell You My Story

I established my own business in late 2004.

By 2006 I was a millionaire but by 2008 I was two hundred thousand in debt.

      So how did I come from a millionaire to a fugitive hiding from my creditors in just a space of four years?

Well…here is what happened!

Let me say right off the bate, I did not spend my money on bling bling or vanity.

      In fact except those who handled my account, there was no visible sign of my level of success for anyone else to see.

My core problem was, I Did Not Have A Clear Vision and Strategic Business Plan for my Business

This was the cause of my spectacular fall from grace?

Like most small business owners, I was busy working “in” instead of “on” my business.

I ran a security company.

      Even though I had dozens of security officers working for me, I was still busy doing security work myself.

I used to patrol the sites at night and did most of my admin work.

      I could have easily recruited a supervisor who would have happily worked for minimum wage to patrol the sites at night.

I could afford to hire a administrative staff to handle my admin work.

But I did not.

I felt had not reached the stage of hiring extra pair of hands.

After all I could do it on my own.

Why should I hire professionals when they are so expensive?

Little did I know that it was costing me a fortune to do it own my own.

      I did not know that it was more expensive to hire cheap unprofessional labour than to pay for professionals.

As a result of being busy doing the manual labour myself, I had no time to expand the business.

Instead of working on marketing and business growth, I was busy trying to protect what I already had.

  • I refused to hire a marketing or business development person.
  • I had no marketing plan talk less of strategic business plan.
  • I had no online marketing or social media strategy.
  • I had a website, but that was it.

      No Search Engine Optimisation (SEO) was done on my website, it was just there to convince myself that I was doing online marketing.

So much for marketing management.

I was not managing or monitoring my marketing process.

When I got calls for extra business, I could not handle them because I was overstretched.

      I was very lucky, at the start of my business, I got to work for British Telecom (BT), BSkyB, Nike, Renault, BMW, Channel 4 News, Rebina and O2 Telephone Company, etc.

As far as clients go, it does not get bigger than that.

      So as a result of the reputation I built working for those companies, I could have walked into any small business and easily sell myself to acquire additional clients.

Instead of finding new customers, I was busy servicing a single client.

They were a big client though.

      A nationwide contract saw us servicing the Ministry of Defence, many NHS hospitals and the most prestigious offices and apartment buildings in many cities across the UK.

      I was so busy servicing that client, I forgot that my role as an entrepreneur and small business owner was to develop a strategic business plan and marketing plan for my business growth.

      After patrolling at night or driving around the country to visit different sites, I was too tired to think, talk less of developing strategic business plan and marketing plan.

All I wanted to do was sleep.

I was my business.

      Like most small business owners, it never occurred to me that I could have gotten into an accident and it would have been game over.

      It never occurred to me that running a business without strategic business plan, no marketing plan and expansion plan was very risky.

      I still remember getting series of calls from Balfour Beatty, one of the biggest construction firms in the UK.

They called me about five times.

I kept promising to call them back to set up an appointment, but never did.

As for my private life?

What private life?

I was too busy working to think of personal life.

So when the financial crisis hit in 2008, I was a sitting duck completely exposed.

When our biggest client went down, we almost went down with them.

Our only respite was the fact that we had a huge turnover with little liabilities.

However, the most important thing that kept me going was my mental fortitude.

This may sound ironic.

      But the one thing that kept me going when many people in my situation might have thought of jumping over the London Bridge, is the fact that I am a refugee from war-torn Liberia.

I have dodged bullets in one of Africa’s worst civil war.

      I have lived in the most dehumanising conditions in refugee camps all over Africa and Europe.

      It’s a long shot from being a political refugee to becoming a super successful entrepreneur, marketing and business growth consultant.

      So being a refugee from a war-torn country who had seen far worse than business failure, I told myself, this too shall pass.

      Instead of dwelling on what should have been, I went straight to righting the mistakes I made.

The first thing I did was to take all the business training I could.

I realised that my failure was not a result of the financial crisis but down to three things:

  • I did not know how to run a business
  • I did not have a strategic business plan
  • I did not have a marketing plan

      Like most professionals, I felt confident that by virtue of the fact that I am educated, I could run a business.

What I failed to realise was that business is a skill, like any skill it has to be learnt.

      There is a reason a handful of people take businesses from zero to billion pounds in a few years, while the majority of small businesses remain small.

They have the skills.

      Many small business owners have the same thought process I used to have years ago…they feel they can run a business simply because they are educated or they have the capital.

      At present I do business consulting for mostly professionals: doctors, lawyers, dentists and accountants.

I keep experiencing the same attitude from my clients.

The accountant thinks that because he can crunch numbers, he knows how to run a business.

      The lawyer thinks that if he is capable of winning complicated cases, it wouldn’t be difficult to run a business.

      Then there is the doctor who thinks that he performs complex brain surgery, why should a simple thing like running a business be difficult for him?

      Meanwhile, like I was a few years ago, the majority of small business owners work for long suffocating hours each day.

      Like I was, you do not even have the time to work on your business neither do you have a strategic business plan and marketing plan.

      Like I did, you think spending money on things like marketing and business growth is a waste of money.

      Like I did, you think things like business and marketing training, coaches and mentors are too expensive.

Meanwhile, you are stuck!

You are still in the same position you were years ago when you started your business.

Maybe slightly better or even worse.

The lawyer keeps convincing himself about the gratification he feels when he wins a case.

Or the fulfilment you feel as a doctor when your patient walks out of your practice.

      Meanwhile, in the middle of the night when there are no clients or patients, you lie in your bed wondering…

When would it all end!

      No sooner have you managed to close your eyes to sleep…damn it…there is the dreaded alarm to remind you it’s time to go to that place you dread.

I want to tell you there is a better way.

Here is my client:

“Just my note of appreciation for providing such an excellent training. The clarity of your presentation demonstrates not only your understanding of marketing but also an extraordinary grasp of human behaviour and the science of persuasion. I am glad to have attended your training at this stage of my business. The lessons I learnt from you will prevent me from making the marketing mistakes most start-ups make. I am very confident that my marketing strategies will be based upon sound marketing principles”.

Bev Marais, Online Therapy, Bayswater, London, W2

 Two things I did that transformed me and my business were:

  • I took the best business training that money can buy
  • I hire professionals

      I was coached and training by the best business and marketing consultants in the world and I hired professional managers to manage the day to day running of my business.

      Then I hired business mentors and coaches to help me focus my attention on high value activities.

      With my mentors and coaches, we developed strategic business plan and marketing plan and set my business on a growth trajectory.

      My decision to get professional help, develop strategic business plan, marketing plan and acquire marketing training completely revolutionise my business.

      I now have the opportunity to focus on the things that are more important to me and I can attract clients at will.

The strategic business plan gave me a clear vision of where my business is headed

The marketing plan help me to sell my vision to employee, partners and family members

So why did I tell you my story?

Most importantly, what does it have to do with you, your strategic business and marketing plan?

      I told you my story to impress upon you the fact that I was just like you, therefore, I do understand your situation.

I was once in the same position many of you small business owners are in right now.

When I opened my business, the first few years were hell.

There were times when I wanted to give up, find a job and just live a normal life.

I honestly feel your pain. This is no political B.S.

  • I know how it feels to be one missed payment away from closing down
  • I know how it feels when you cannot afford to pay your creditors
  • I know how it feels not to be able to make payroll at the end of the month
  • I know how it feels to lack the resources to fulfill your promises to your clients
  • I know how it feels to work twelve fifteen hours a day just to pay the bills

So I would like to help you if you allow me to!

      You see, the way to overcome all of those challenges is not by working harder or deliberately keeping your business small.

      The way to overcome those challenges is to attract more customers and gain the resources to pay off your creditors.

I want to help you attract customers and grow your business, click here now or call me on +44 (0)20 8798 0579 to learn how I can help you grow your business.

Here is my offer to you!

      Give me a call now and I will set aside a full hour for a business growth strategy session with you.

      During our conversation, I will evaluate your business and work with you collaboratively to create an immediately actionable strategic business and marketing plan to increase your sales and profits.

There is no charge for this and there’s no catch.

If you enjoy the conversation and get value from it, we can discuss working together long term.

Click here to book your session now.

At the beginning of this letter I asked the question:

why are you in business?

I don’t know about you, but me, I am in business because I want freedom.

The freedom to do anything I like.

I am in business for financial, physical and emotional freedom.

The freedom that even the president of the United States does not have.

  • The freedom to take any amount of holiday I like
  • The freedom to start my week on Wednesday instead of Monday
  • The freedom to wake up when I feel like without some irritating alarm
  • The freedom to pay for healthcare for me and my family
  • The freedom to drive any car I want
  • The freedom to be at all of my children school activities
  • Above all the freedom to pursue the things I am passionate about.

I wish the same for you.

      Let me help you attract at least fifteen customers per month to your business to give you the freedom to do the things you are passionate about.

      And at least have the freedom from worrying about how you will meet your obligations at the end of the month.

Click here for your free hour long marketing consultation now.

You have nothing to lose.

      It’s a pretty long shot from a refugee camp in Africa to becoming a marketing and business consultant in the city of London.

I couldn’t succeed if I was not good at what I do.

 You have absolutely nothing to lose, either way you win.

If you decide to work with me after the strategy session, you will benefit from my expertise.

      If you choose not to, you will walk away with strategic business plan and marketing plan you can use to grow your business.

 Where else can you get such a generous offer?

Go ahead click on the link to book your strategy session now.

 

 

 Your friend   Romeo

 

P.S. 

      Imagine the thrill of walking into a bank near you — and surprising the teller when you deposit a huge cheque.

      And the look on your bank manager’s face when he notice your account in black for the first time in years.

      Think of the look on the faces of your neighbours when you drive down your neighbourhood in a brand new car — a car you completely paid for in cash.

      Or how would you like to start out from Heathrow, Manchester or Gatwick Airport on an around-the-world holiday — your pockets bulging with spending money and your children smiling from jaw to jaw?

And the look on their faces when you told them you were going to stop over at Disneyland.

      Or how would you like to be boarding the Queen Mary 2 for an around-the-world cruise that will see you visit the Caribbean, Asia (Thailand, Malaysia, Indonesia and China) and The African Safari?

Imagine you having the freedom to take any amount of holiday you like in the year.

Imagine not being forced to work fifty sixty hours a week

      Imagine you having the freedom to wake up at any time you like without being forced to set that irritating alarm

Imagine you having the freedom to attend you children school activities

      Imagine you having the freedom to actually sit and have dinner with your family each night

      Imagine you having the freedom to buy your children the toys they have been bugging you for the last few weeks

      These dreams will come true because when we do your marketing, we pull out all the stuff to ensure you attract at least fifteen customers per month.

P. P.S.

      As a token of appreciation for taking the time to read this message, you are entitled to our Business Growth Blueprint: the three step formula for growing any business or any of my books.

We have books and business growth systems for different business sectors.

      Therefore, choose from any of image that represents your business sectors below and we will send you the appropriate package.

 

 

 

Few of Romeo’s Books

 

Visual_Merchandise_Display_3D
Store_Design_Blueprint_3D
Retail_Profit
Retial_Employee
Theft_Reduction
Shoplifting_reduction
Retail_Shrinkage
createspace-make-profit-retail
Createspace-Store-Design
createspace-visual-merchandise-display
create-space-make-profit-retail
createspace-increase-retail-sales

 

 

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These are the reviews of my books on Amazon

I always felt that all I needed to do was display my goods on my shop floor and customers will enter and buy them. It never occurred to me that the act of presenting my goods to prospective customers is itself marketing. It never even occurred to me that I had to market my goods to my customers. So reading visual merchandise display was an eye opener for me. I now know that my sales and store profit is connected to my ability to display my goods well. I learnt lots of new terminologies and ways of visually displaying my goods. Thanks Romeo

entrepreneur lady

To increase Retail Sales, there has some techniques which are necessary to follow. How to make a Store beautiful through its Design and attract the people to choose the store for buying stuffs, this guide will let you know. It is such a great research by the author who kept eyes on retailers, retail stores design, its visual facts and most importantly how customer reacts to a store.
Author enlisted some true real ways to enhance the sell by learning, how to deal with buyers and move towards selling items properly. It is such a guide which will make you impress and surely work for you.

Restless

I will like to say two things: thank you Romeo and all retailer need to read this book. It goes completely against the grain of what we know in the retail industry but the information works. It has work wonders for me. Thanks again Rome I am very grateful.

afroojoe

This book is a great guide for increasing footfall through visual merchandising display. It provides insight into how visual merchandising display can be used to motivate customers to enter a retail store and entice them to buy.
Visual merchandising display is marketing without marketing. It is the silent salesman to grabs shoppers attention as they walk pass a retail store.
The book outlines the benefit of visual merchandise display with detailed instructions on how to use it to capture customers.

movado

My biggest take away from how to make profit in retail is how to create good visual merchandise display. The more attractive a display appears, the more likely it is to attract shoppers. And the more shoppers that enter a retail store the higher the likelihood that they will buy which will result in higher profits. The book also guided me on good design store and loss prevention strategies. I highly recommend it.

A. V. Etim

Choosing the right strategy is the most essential requirement for any retail store. In order to ensure we choose the appropriate strategy, we need the right information. This book contain the information retailers need to devise the appropriate strategy for running a profitable business.
Reaching customers through retail store and visual merchandising display are effective strategies for increasing sales. This is the lesson – I got from this book.
There are many more where this came from, it was just a glance. Truly a well written guide on making profit in retail.

Ginny

This is another great book by Romeo Richards! This book helps you understand the importance of planning the best store design and layout in order to increase sales. As a retail business owner, I sometimes forget how important these aspects are to a business. This book helped to answer many of my questions and also helped in giving me new ideas.

jenny31

Good detailed overview of increasing sales of a retail store. I loved the way the author described the benefit of store design and visual merchandise display on retail sale. The main focus was how to use store design and the visual merchandise display effectively in a retail store. When done effectively, these two cause customer attraction to the store which leads to increase sales.

entrepreneur lady

I always felt that all I needed to do was display my goods on my shop floor and customers will enter and buy them. It never occurred to me that the act of presenting my goods to prospective customers is itself marketing. It never even occurred to me that I had to market my goods to my customers. So reading visual merchandise display was an eye opener for me. I now know that my sales and store profit is connected to my ability to display my goods well. I learnt lots of new terminologies and ways of visually displaying my goods. Thanks Romeo

entrepreneur lady

This is a book on retail store design, however, the core message is how to use store design to increase profit. Store design plays a major role in whether a retail store is profitable or not.
I cannot disagree with the author on this point because ever since we redesigned, incorporating some of the information I got from the store design blueprint, profit has jumped tenfold.
So I am a living witness that good store design do result in increased retail profit.

Movado

It is the best book so far I have read about retail stores. Believe me I have read many other books on making profit in retail but this one dealt with right points and the author suggested some strategies which seems perfectly logical to me. For me the most important thing was the logical structure of the book. Store design followed by visual merchandise display and then loss prevention.

afroojoe

The book is so well-written with many examples and references. Store design mechanism and the fundamentals are enclosed nicely in this book. It is such a well-organized reference book for retailers. Any retailer who is serious about understanding how to design their store need to read it, they will surely benefit from it. Recommended!

A. V. Etim

Achieving a well-organized store demands a good store design and visual merchandise display. A well-organized store help shoppers appreciate the beauty of your store serving as a magnet to pull them in. When your store design and visual merchandise display are attractive, they draw shoppers into your store. This is what I got from this book I am sure you will get the same.

A. V. Etim

Store design blueprint was impressively written by the author. It focused not only on design store, but also on other key issues relating to store design. Key topics such as: why is it important to design your store well, how to go about designing a store and how store design result in a profitable store

entrepreneur lady

Many visual merchandisers face the challenge of having to constantly find shelf space for new products coming to the market like on a daily basis.
This book gives some answers about how to handle the constant in flock of new products into the marketplace. Check it out!

Ginny

Retail store design is not just about the skeleton, it is also about the right colour, material and the right lighting. It never occurred to me that I needed to use a certain type of colour is my store as it relates to the merchandise I am selling. After reading store design blueprint, I now realized that the colour of my store matters a lot to my customers. So I have changed the colour of my store taking into account my customers. Fingers cross, hope it work the magic

Afroojoe

This is another great book by Romeo Richards! This book helps you understand the importance of planning the best store design and layout in order to increase sales. As a retail business owner, I sometimes forget how important these aspects are to a business. This book helped to answer many of my questions and also helped in giving me new ideas.

jenny31

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